@article{vivasperaza:2025crowdfunding,
author = {Vivas-Peraza, Ana Cristina},
orcid = {0000-0002-3321-0173},
affiliation = {University of Zaragoza — Faculty of Social Sciences and Humanities},
affid = {https://ror.org/012a91z28},
affplace = {Zaragoza, Spain},
department = {nodepartment},
title = {Persuasive
dispositio and Hybridity in Digital Science Crowdfunding: The Generic Structure of Project Videos},
journal = {ESP Today},
license = {https://creativecommons.org/licenses/by/4.0/},
eissn = {2334-9050},
year = {2025},
volume = {13},
number = {2},
howpublished = {online},
language = {english},
pages = {326--350},
funder = {Spanish Ministry of Science and Innovation (MCIN) ;; Erasmus+ ; European Commission},
funderid = {https://ror.org/05r0vyz12 ;; https://ror.org/01v2m4n16 ; https://ror.org/00k4n6c32},
awardnum = {PID2023-148454NB-I00 ;; 2022-1-ES01-KA220-HED-000086749},
project = {Genre networks for science communication and dissemination online: Exploring genre interactions and language variation in Web 2.0 (GENNET 2.0) ;; Digital Language and Communication Training for EU Scientists (DILAN)},
note = {4},
doi = {10.18485/esptoday.2025.13.2.4},
doiurl = {http://doi.fil.bg.ac.rs/volume.php?pt=journals&issue=esptoday-2025-13-2&i=4},
url = {http://doi.fil.bg.ac.rs/pdf/journals/esptoday/2025-2/esptoday-2025-13-2-4.pdf}
}