@article{maierengberg2023:onlacademictrailer,
author = {Maier, Carmen Daniela and Engberg, Jan},
title = {Multimodal Knowledge Communication in a Recontextualized Genre: An Analysis of Expertise Dissemination and Promotion Strategies in Online Academic Trailers},
journal = {ESP Today},
eissn = {2334-9050},
year = {2023},
volume = {11},
number = {2},
howpublished = {online},
language = {english},
pages = {261--279},
note = {4},
doi = {10.18485/esptoday.2023.11.2.4},
doiurl = {http://doi.fil.bg.ac.rs/volume.php?pt=journals&issue=esptoday-2023-11-2&i=4},
url = {http://doi.fil.bg.ac.rs/pdf/journals/esptoday/2023-2/esptoday-2023-11-2-4.pdf}
}