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Mind over Palate: Unveiling the Role of Neuromarketing in the Food Industry



Ivana Brdar


Meat Technology, Vol. 64 (2023), No. 1

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@article{brdar2023:mindoverpalateneuromarket, author = {Brdar, Ivana}, title = {Mind over Palate: Unveiling the Role of Neuromarketing in the Food Industry}, journal = {Meat Technology}, issn = {2466-4812}, eissn = {2560-4295}, year = {2023}, volume = {64}, number = {1}, howpublished = {print}, language = {english}, pages = {50--60}, note = {5}, doi = {10.18485/meattech.2023.64.1.5}, doiurl = {http://doi.fil.bg.ac.rs/volume.php?pt=journals&issue=meattech-2023-64-1&i=5}, url = {http://doi.fil.bg.ac.rs/pdf/journals/meattech/2023-1/meattech-2023-64-1-5.pdf} }