doiFil / Faculty of Philology, University of Belgrade
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Digital Marketing Innovations: From Brand Awareness to Digital Brand Equity
Milan Brkljač
https://orcid.org/0000-0002-0617-973X- Alfa BK University — Faculty for Finance, Banking and Auditing, Belgrade, Serbia
Dražen Jovanović
- European University Brčko district — Faculty of Technical Sciences, Brčko, Bosnia and Herzegovina
Ecologica, Vol. 32 (2025), No. 119
Article 8
(p. 209–214)
https://doi.org/10.18485/ecologica.2025.32.119.8
Citation export: |
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@article{brkljacetal:2025digital,
author = {Brkljač, Milan and Jovanović, Dražen},
orcid = {0000-0002-0617-973X and 0000-0002-1218-6231},
affiliation = {Alfa BK University — Faculty for Finance, Banking and Auditing ;; European University Brčko district — Faculty of Technical Sciences},
affid = {noaffid ;; https://ror.org/02bw9cj21},
affplace = {Belgrade, Serbia ;; Brčko, Bosnia and Herzegovina},
department = {nodepartment ;; nodepartment},
title = {Digital Marketing Innovations: From Brand Awareness to Digital Brand Equity},
license = {https://creativecommons.org/licenses/by-nc-nd/4.0/},
journal = {Ecologica},
year = {2025},
volume = {32},
number = {119},
pages = {209--214},
issn = {0354-3285},
howpublished = {print},
language = {english},
note = {8},
doi = {10.18485/ecologica.2025.32.119.8},
doiurl = {http://doi.fil.bg.ac.rs/volume.php?pt=journals&issue=ecologica-2025-32-119&i=8},
url = {http://doi.fil.bg.ac.rs/pdf/journals/ecologica/2025-119/ecologica-2025-32-119-8.pdf}
}