doiFil / Faculty of Philology, University of Belgrade
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Korišćenje izveštavanja o društveno odgovornom poslovanju za strateški marketing: poboljšanje reputacije brenda i pridobijanje potrošača
Vladimir Grdinić
https://orcid.org/0000-0001-8153-9670Miloš Pavlović
Čedomir Gligorić
Ecologica, Vol. 30 (2023), No. 112
Article 4 (p. 533–540)
https://doi.org/10.18485/ecologica.2023.30.112.4
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@article{grdinicetal2023:startmarketing,
author = {Grdinić, Vladimir and Pavlović, Miloš and Gligorić, Čedomir},
orcid = {0000-0001-8153-9670 and 0000-0003-4112-6905 and 0000-0002-9847-0929},
title = {Korišćenje izveštavanja o društveno odgovornom poslovanju za strateški marketing: poboljšanje reputacije brenda i pridobijanje potrošača},
journal = {Ecologica},
year = {2023},
volume = {30},
number = {112},
pages = {533--540},
issn = {0354-3285},
howpublished = {print},
language = {serbian},
note = {4},
doi = {10.18485/ecologica.2023.30.112.4},
doiurl = {http://doi.fil.bg.ac.rs/volume.php?pt=journals&issue=ecologica-2023-30-112&i=4},
url = {http://doi.fil.bg.ac.rs/pdf/journals/ecologica/2023-112/ecologica-2023-30-112-4.pdf}
}