doiFil / Faculty of Philology, University of Belgrade

@article{djukicetal2025:socialoriginscelebrity, author = {Đukić, Marina and Buljubašić, Iva and Brzović, Dora}, orcid = {0000-0002-3224-9148 and 0000-0003-3582-0060 and noorcid}, affiliation = {Josip Juraj Strossmayer University of Osijek — Academy of Arts and Culture ;; Josip Juraj Strossmayer University of Osijek — Academy of Arts and Culture ;; Josip Juraj Strossmayer University of Osijek — Academy of Arts and Culture}, affid = {https://ror.org/05sw4wc49 ;; https://ror.org/05sw4wc49 ;; https://ror.org/05sw4wc49}, affplace = {Osijek, Croatia ;; Osijek, Croatia ;; Osijek, Croatia}, department = {Department of Culture, Media and Management ;; Department of Culture, Media and Management ;; Department of Culture, Media and Management}, title = {From Fame to Fit: How Social Origins of Celebrity Shape Audience Perceptions of Brand Congruence}, journal = {Komunikacija i kultura online}, license = {https://creativecommons.org/licenses/by-nc-nd/4.0/}, eissn = {2217-4257}, year = {2025}, volume = {16}, number = {16}, howpublished = {online}, language = {english}, pages = {18--42}, note = {2}, doi = {10.18485/kkonline.2025.16.16.2}, doiurl = {http://doi.fil.bg.ac.rs/volume.php?pt=journals&issue=kkonline-2025-16-16&i=2}, url = {http://doi.fil.bg.ac.rs/pdf/journals/kkonline/2025-1/kkonline-2025-16-16-2.pdf} }