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Implementation of Green Marketing in Corporate Social Responsibility on the Example of Companies from Serbia



Lidija Madžar
Milan Brkljač


Technogenesis, Green Economy and Sustainable Development, Vol. 2 (2023)

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@InCollection{madzarbrkljac2023:greenmarketing, author = {Madžar, Lidija and Brkljač, Milan}, title = {Implementation of Green Marketing in Corporate Social Responsibility on the Example of Companies from Serbia}, booktitle = {Second International Thematic Monograph The Role of Green Economy Transition in Green Growth and Environmental Protection}, series = {Technogenesis, Green Economy and Sustainable Development}, editor = {Jovanović, Larisa and Ermakov, Vadim Viktorovič and Ostroumov, Sergej Andreevič}, issn = {2787-2513}, isbn = {978-86-89061-19-2}, publisher = {Scientific-Professional Society for Environmental Protection of Serbia ``Ecologica''}, address = {Belgrade}, year = {2023}, volume = {2}, pages = {85--110}, howpublished = {print}, language = {english}, chapter = {4}, note = {4}, doi = {10.18485/tgesd.2023.2.ch4}, doiurl = {http://doi.fil.bg.ac.rs/volume.php?pt=eb_ser&issue=tgesd-2023-2&i=4}, url = {http://doi.fil.bg.ac.rs/pdf/eb_ser/tgesd/2023-2/tgesd-2023-2-ch4.pdf} }